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Director - CRM Strategies

Full Time
Work Place
Real Estate Field
Postal Code
United States

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When you join Hines, you will work alongside innovative leaders who set the standards responsible for our reputation as an industry leader today, and you’ll be a part of shaping our future in the years to come.


As the Director of Client Relationship Management Strategies with Hines, you will perform an important leadership role in supporting the development of innovative, data-driven, multi-dimensional strategies and tactics to improve client and business outcomes for strategic CRM client engagements and play an implementation role in helping bring those strategies to life. This individual will be responsible for coordinating and maintaining multiple, simultaneous projects with a variety of internal teams. Responsibilities include, but are not limited to:


  • Support the creation, delivery, and execution of strategy client relationship management initiatives to help build and foster relationships and achieve target business outcomes.
  • Develop a deep understanding of our clients’ business dynamics and recommend solutions to our leaders that address their clients’ unique market and organizational needs.
  • Build relationships and communicate effectively with leaders across the firm.
  • Leverage CRM technology to synthesize data, report on key insights and help our leaders create stories and connection points for our clients.
  • Utilize key insights and analysis to identify actionable solutions that elevate client experience and identify areas for growth.
  • Stay abreast of industry trends, identify strategic sponsorship opportunities, and leverages external conferences/opportunities to boost partnerships and drive new business.
  • Provide actionable data-driven customer and market insights to design, develop, and deploy relevant end-to-end omni-channel communication strategies.
  • Work with regional teams to create target account list and or help create and map key decision makers, create account plans, support strategic accounts / sponsor program; help formalize QBRs.

  • Attend industry events on behalf of Hines and worth with internal teams to develop / execute pre/post event strategy.

  • Leverage existing network / perform outbound to identify and increase Hines "round table" program with key decision makers (add 10-15 people)

  • Attend round table events and create / manage follow up strategy and metrics for success.

  • Support both execution strategy for strategic client events.

  • Define performance metrics, marketing reports, executive dashboards, and measurement schemes and make recommendations to continuously measure, track, report, learn, and optimize program strategies and tactics.

  • Facilitate a variety of internal workshops to support strategic client relationship growth.

  • Serve as a thought leader in CRE strategy, staying apprised of the latest technology and business trends impacting the vertical and presenting the applicability of these trends to the firm.

  • Unwavering commitment to integrity, the firm’s guiding principles and our leadership principles.


Minimum Requirements include:


  • Bachelor’s degree from an accredited institution preferred or equivalent years of direct experience required.

  • Ten or more years of experience in relevant sector of the Commercial Real Estate industry.

  • Experience using and optimizing Salesforce and other CRM tools.

  • Advanced knowledge of Microsoft Office Word and Excel.

  • Excellent interpersonal and communication skills with the ability to be decisive, think strategically, and create compelling stories and connection points that influence key stakeholders.

  • Knowledge of Salesforce capabilities such as product modeling, marketing execution and analysis, and sales optimization strategies.

  • Collaborate cross-functionally in a dynamic and fast-paced environment.

  • Ability to build and communicate CRM value cases that are the foundation for firm-wide initiatives.

  • Demonstrated experience with qualifying and closing new opportunities.

  • Ability to analyze issues, develop and deploy solutions within a dynamic environment while simultaneously handling multiple assignments and meeting deliverable deadlines.

  • Ability to exchange ideas, information, and opinions with team members on all levels.

  • Advanced knowledge of MS Office Applications (Powerpoint, Excel, Word) and reporting/statistical tools.

  • Able to read situations and modify behavior to build quality relationships.

  • Ability to communicate effectively in an organized and knowledgeable manner in written and verbal formats.

  • Unwavering commitment to integrity, the firm’s guiding principles and our leadership principles.


Hines is a global real estate investment, development and property manager. The firm was founded by Gerald D. Hines in 1957 and now operates in 28 countries. We manage a $92.3B¹ portfolio of high-performing assets across residential, logistics, retail, office and mixed-use strategies. Our local teams serve 634 properties totaling over 225 million square feet globally. We are committed to a net zero carbon target by 2040 without buying offsets. To learn more about Hines, visit and follow @Hines on social media. ¹Includes both the global Hines organization as well as RIA AUM as of June 30, 2022.

Visit for more information.

We are an equal opportunity employer and support workforce diversity.

No calls or emails from third parties at this time please.


Job Function

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Job Sector

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10+ to 15 years

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