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Director, Marketing

Company is confidential
Salary
Competitive
Employment
Full Time
Real Estate Field
Location
Los Angeles
 CA
Postal Code
90210
Country
United States

This job is no longer active.

Description


Large multifamily developer/operator of mixed used apartments is looking for a seasoned Director, Marketing to oversee all aspects of marketing which includes a portfolio of stabilized and ground up new construction apartments (15,000+ units) and retail in Los Angeles.  The ideal candidate will be experienced with managing digital marketing, marketing/leasing strategy, lease ups, branding and special projects.  Bachelor's Degree required, MBA or advanced degree preferred. 

  • Manage all aspects of regional and community specific marketing and advertising efforts for specific geographic portfolio. Lead and be accountable for the development and execution of local marketing strategy and media plans, creative development, execution and metrics reporting in accordance with brand creative standards. 
  • Responsible for content and messaging strategy and implementation across all digital properties and media channels including website, paid media landing pages, email, social media, etc.
  • Responsible for video and photo shoot direction of high priority communities or submarkets.
  • Collaborate with executive management on digital media strategy, placements and creative optimization.
  • Analyze KPIs for respective market areas and develop proactive marketing strategies and tactics to achieve business goals.
  • Serve as the marketing subject matter expert on economic indicators, competitive strategies and industry trends. Conduct regular competitor marketing and advertising programs review.
  • Gather, analyze, and provide accurate, relevant, and timely information so that agency partners develop the best recommendations and company makes informed and confident decisions.
  • Maintain and strengthen the company brand position. Serve as the gatekeeper of the brand within the organization.
  • Generate qualified leads and traffic.
  • Development of senior management presentations on campaign strategy and creative execution.
  • Negotiate, manage and monitor property marketing budgets. 
 

Job Sectors


 

Experience


Not Specified


This job is no longer active.

Marketing / Communications Retail Los Angeles Full Time CA Marketing, Research/Market Analysis Director, Marketing other